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Ello | Terms of Use
This page is included under Ello's Policies page. It includes information on the users' responsibilities, what happens when you post content, inactive accounts, information for users regarding the content they post, and the required legal…
Ello | Threadless
On this page of Ello's site you can purchase merchandise to help support Ello. Users can purchase men's and women's t-shirts or phone cases. Ello has partnered with Threadless, a printing company based in Chicago, IL with a goal of promoting…
Ello | Who Created Ello
This page falls under the About page and describes who created Ello. Three primary people are credited with this site: Paul Budnitz, Todd Berger and Lucian Fohr. Berger & Fohr run a graphic design and art direction studio in Boulder, CO. Budnitz is…
Ello | Your Data
This page falls under the About section of Ello. On this page, Ello explains that they believe in transparency, so this page explains what information Ello collects when you join the network and how you can opt out of certain data collection.
Ello | Mobile App
When users search for the Ello app on an iOS phone, this is what comes up. The user is not introduced to any information beyond this image at this state. Users must click on the image to receive any information about the site.
Ello | App Description
This is the description of Ello that users see before they download the app. This information can be found under “details” and is the first information the user encounters about the app/social media site. In this section, users are introduced to what…
Ello | App Information
This is where users can obtain information about some of the social and technical aspects of the Ello app. Information includes: who sells the app, what category it falls under, the current version, size, the app’s rating, mobile device…
Ello | Related Apps
Under the “Related” heading on the app information page, the user can see other social media apps that Ello users have also purchased. This page also shows the “top free iPhone social networking apps.”
Ello | Introduction Page
When the user downloads the Ello app for the first time, this is the first screen they come to. Users are able to see a “home” page they can scroll through before signing-up or logging in.
Ello | Introduction Page Example (Pt. 1)
On the home page, the user can see examples of what other users have posted. The images on this page are fairly large and often take up the entire phone screen. This image is an example of a photographer’s work that she/he posted to Ello.
Ello | Introduction Page Example (Pt. 2)
If users continue to scroll past the images on the home screen, they can see the corresponding description/post. This image is an example of how a user has captioned his/her post. All of this can be seen before the new user signs up for Ello.
Ello | Sign-Up Page
This is the sign-up page for the Ello app. Unlike the home page, this page has no images, only text. Users are instructed to enter an email, create a username, and set a password.
Ello | Pick What You’re Into
After a user signs in, they are instructed to pick what they are into. In this format, eight categories are visible on the screen. However, the user can scroll to see more categories. Some of the categories include art, photography, design,…
Ello | Insert Header
This is the page where Ello app users can create the header for their profile. Users are told that “completed profiles get more views.”
Ello | Upload Avatar
This is the page where Ello app users can upload an avatar for their profile. Users are also required to insert their name, bio, and links.
Ello | Import Contacts
As part of the registration process, users are encouraged to “invite cool people.” If they choose to do so, a pop-up box appears that asks users to import their contacts. Ello explains that they do not sell user data and never contacts people without…
Ello | Personal Home Page App (Example 1)
After the user sets up their profile on the app, they are taken to their home page. This is an example of what is visible on the home page. In this example, the image takes up the entire screen.
Ello | Personal Home Page App (Example 2)
After the user sets up their profile on the app, they are taken to their home page. This is an example of what is visible on the home page. In this example, the image is smaller and users can also see the caption, hashtags, views, comments, and…
Ello | User Profile (Pt. 1)
This is an example of a user’s homepage on the app. Users can import images to customize their heading and profile picture. The visuals that are present in this image the default visuals. Also present are the user’s posts, follower/following numbers,…
Ello: User Profile (Pt. 2)
This profile does not have any content. This image is how Ello introduces the user to their own profile. Users are told about the content that can be expected on their profile once they start being active on the site.
Ello | Notifications
At the bottom of the app, there is a lightning bolt. This signifies user notifications. This image is an example of how notifications are listed on the app.
Ello | Search
This image is what comes up when users search the Ello app. The search bar is at the top of the screen. The majority of the image suggests content for the user to search. For instance, the top bar lists categories the user can search. The main part…
Ello | Search "All"
In the search function on the Ello app, if users click on the "All" category, this is what comes up. Posts are separated down the middle of the phone screen and about four posts are visible at one time.
Ello | Options
In the top left corner of the app, users see three lines that indicate the option menu. When users click on options, these are the options they are given: invite, magazine, store, help, and logout.
Ello: Magazine
Ello produces their own magazine. Users can purchase the magazine through the app. This image is an example of what appears when users click on magazine in the app. The front page of the current issue appears.