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Ello | Free Stickers
This page informs the Ello user that free stickers will be given to those who contact Ello.
Ello | Help (Pt 1)
This is the page that comes up when users need help with the Ello app. Users can search for a specific answer or go to the category that most relates to their inquiry: about, help, resources, and policies.
Ello | Help (Pt. 2)
At the bottom of the help page in the app, the user sees other social media site icons (e.g., Facebook, Twitter, Pinterest, Tumblr). When users click on a specific icon, they are taken to Ello’s accounts on those sites.
Ello | IFTTT
This page provides information about Ello’s “if this then that” capabilities.
Ello | Import Contacts
As part of the registration process, users are encouraged to “invite cool people.” If they choose to do so, a pop-up box appears that asks users to import their contacts. Ello explains that they do not sell user data and never contacts people without…
Ello | Insert Header
This is the page where Ello app users can create the header for their profile. Users are told that “completed profiles get more views.”
Ello | Introduction Page
When the user downloads the Ello app for the first time, this is the first screen they come to. Users are able to see a “home” page they can scroll through before signing-up or logging in.
Ello | Introduction Page Example (Pt. 1)
On the home page, the user can see examples of what other users have posted. The images on this page are fairly large and often take up the entire phone screen. This image is an example of a photographer’s work that she/he posted to Ello.
Ello | Introduction Page Example (Pt. 2)
If users continue to scroll past the images on the home screen, they can see the corresponding description/post. This image is an example of how a user has captioned his/her post. All of this can be seen before the new user signs up for Ello.
Ello | Logos and Wallpapers
This page provides logos and wallpapers that the Ello app users can use on their personal pages to help get the word out about Ello.
Ello | Magazine Example
This is an example of the first magazine issue Ello produced: Censorship.
Ello | Magazine Purchase
If users click on the magazine issue, they are taken to a purchase page. This image is an example of what users would see before they purchase a magazine
Ello | Manifesto
This page informs the app user about Ello’s manifesto.
Ello | Mobile App
When users search for the Ello app on an iOS phone, this is what comes up. The user is not introduced to any information beyond this image at this state. Users must click on the image to receive any information about the site.
Ello | Not for Print
This page informs the app user about NFP – Ello’s community powered print publication.
Ello | Notifications
At the bottom of the app, there is a lightning bolt. This signifies user notifications. This image is an example of how notifications are listed on the app.
Ello | Options
In the top left corner of the app, users see three lines that indicate the option menu. When users click on options, these are the options they are given: invite, magazine, store, help, and logout.
Ello | PBC Information
This page informs the app user about Ello’s publisher company.
Ello | Personal Home Page App (Example 1)
After the user sets up their profile on the app, they are taken to their home page. This is an example of what is visible on the home page. In this example, the image takes up the entire screen.
Ello | Personal Home Page App (Example 2)
After the user sets up their profile on the app, they are taken to their home page. This is an example of what is visible on the home page. In this example, the image is smaller and users can also see the caption, hashtags, views, comments, and…
Ello | Pick What You’re Into
After a user signs in, they are instructed to pick what they are into. In this format, eight categories are visible on the screen. However, the user can scroll to see more categories. Some of the categories include art, photography, design,…
Ello | Pinterest Account
The Ello app connects users to Ello’s accounts on other social media sites. This is an example of Ello’s Pinterest account
Ello | Press
This page provides the press with Ello contact information.
Ello | Related Apps
Under the “Related” heading on the app information page, the user can see other social media apps that Ello users have also purchased. This page also shows the “top free iPhone social networking apps.”
Ello | Search
This image is what comes up when users search the Ello app. The search bar is at the top of the screen. The majority of the image suggests content for the user to search. For instance, the top bar lists categories the user can search. The main part…